Social Media Specialist

 

What to Expect

As Social Media Specialist, you’re responsible for empowering consistent and engaging communication across Tesla’s various social media channels in order to increase brand and product awareness among our existing audience and beyond.

What You’ll Do

• Strategizing, developing and editing content output on Tesla’s social media channels with main focus on X and Instagram, aligned with overarching company goals (short-term and long-term)
• Developing ideas to reach new demographics / audiences. Working with copywriters, videographers and designers to ensure content is bold in messaging, visually appealing and in line with Tesla’s brand guidelines (language, tone and message)
• Implementing external content plans and editorial calendar to support engagement
• Supporting content strategy on Tesla’s X, YouTube and LinkedIn channels
• Supporting existing programs and assisting in the development and implementation of new, innovative initiatives to drive conversions
• Sourcing user-generated content (UGC) across all existing social media platforms for official Tesla channels to repost
• Developing new initiatives to engage and partner with the Tesla owner community and leverage UGC to amplify owner voices to generate new leads

What You’ll Bring

• 3-6 years of professional experience in social media management, preferably in the technology industry/working for innovative brands with mass market appeal, or equivalent
• Ability to strategize, develop, and edit engaging content that aligns with the Tesla brand, specifically on platforms like X, YouTube, and LinkedIn
• Experience working with copywriters, videographers, designers, and cross-functional teams to create visually appealing content
• Ability to manage and track multiple ongoing projects simultaneously
• Basic understanding of design tools such as Adobe Photoshop, Illustrator, or equivalent to ensure visual appeal
• A high degree of ownership and responsibility towards the brand’s voice and image
• Excellent verbal and written communication skills with flexibility to adapt to fast-paced changes/dynamic work environment
• Familiarity with Tesla’s products and brand image would be a plus

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